How to Tap into the Power of Influencers

NCMA

How to Tap into the Power of Influencers

By: Lisa Marcyes

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”  

From my perspective, influence, as it relates to marketing, is someone who resonates with an audience, makes an impact and provides value.

Why Should Marketers Invest in Influencer Marketing?

A recent study conducted by the Content Marketing Institute found marketing campaigns that include influencers show a 10x increase in conversion rates. Think about that in terms of return on investment (ROI).

That’s a potential return of over $9 for every dollar invested. Why wouldn’t you make a sound investment like that? And according to McKinsey, those customers who do convert have a tendency to stick around. They’ve reported that influencer campaigns achieve, on average, a 37% increase in retention. The numbers don’t lie.

Marketers should…

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