After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue.
Depending on brand objectives, social media ROI could mean everything from awareness and social engagement to visitors to the company website from social media platforms.
If you really want to make social media marketing a major part of an integrated and omnichannel digital marketing strategy1, use the tips below to lead your way.
Know What You Want to Accomplish
Without a clear strategy in place, tools won’t make any difference to you. @IanCleary
Set goals. As with any digital marketing tactic, knowing what you want to accomplish before you start will help guide your way.
Document your strategy. Taking the effort to document your approach will help you weed out useless activities that will…
View original post 597 more words