Your best and worst-performing email subject lines may seem like a random collection. But we’ve got good news for reps looking to increase their open and response rates: Successful subject lines actually share several common characteristics.
Once you know the science of a compelling line, you can focus on the art.
Perfect the seven essential components below and you’ll have a high-performing sales email subject line on your hands.
The human brain craves novelty, so creative subject lines tend to perform better than vanilla ones.
A fresh or unexpected subject line also suggests that this message is different than the other sales emails prospects receive — and delete without reading.
With that in mind, reps should use creative sales email subject lines they find online as inspiration rather than copy-and-paste solutions.
Powerful subject lines usually spread quickly throughout the sales community — by tweaking them, reps can guarantee they won’t…
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