First impression bias is the primary cause of most hiring mistakes. Why? Because when we feel good about someone right away, we tend to ask an easier question. And, when we feel the negative right way, we ask more difficult questions. In other words, we (often subconsciously) look to confirm our first impression.
This is the primitive friend vs. foe reaction taking place every day in the interviewing room. As a result of focusing on the candidate’s presentation over their performance, we often hire people who underperform and avoid hiring people with weaker presentation skills who are top performers. This double negative impact is summarized in the grid below.
So, how do you fix this? Start by switching the decision process from presentation to performance. In this case, the red arrow is horizontal rather than pointing down. You’ll be amazed at how simple it is to make this change, and…
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