31 Advertising Statistics to Know

NCMA

31 Advertising Statistics to Know

31 Advertising Statistics to Know

by Brad Smith

The marketing industry is constantly changing, and that’s particularly true of digital channels.

And while keeping up with new trends can be challenging, it’s more than worth the effort. Staying on top of what’s happening in the industry is the best way to keep up with your competitors and identify new strategies that will move you closer to your marketing goals.

With that in mind, we’ve compiled a list of 31 of the most important advertising statistics you should know to succeed in 2018.

Keep reading for the up-to-date information you need on PPC advertising, social media, mobile advertising, email marketing, video advertising, and what’s on the horizon for the marketing industry.

PPC Advertising Statistics

1. Google and Facebook still hold the largest share of total US digital ad spend, with 38.6% and 19.9%, respectively.

It should come as no…

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