The newspaper is ultra-competitive today and the margins are incredibly low for many communities. Your ability to succeed depends on two things: the amount of circulation that you have and the number of advertisers that are willing to work with you. These proven marketing ideas will help any newspaper create a stronger presence in their community, build up revenues, and create a foundation for a sustainable future.
It all begins with your ability to provide useful content. Information comes from dozens of sources today and people are flooded to a point of being overwhelmed. You can set yourself apart by digging deeper into critical stories, pulling out the fine details that matter most to your readership, while focusing on local interests that keep people connected. If your newspaper is a network for your community, you’ll be able to implement these additional ideas.
Great Newspaper Marketing Ideas that…
View original post 869 more words