60 Sensory Words and Phrases to Spice Up Your Sales Pitch

NCMA

60 Sensory Words and Phrases to Spice Up Your Sales Pitch in 2017.png

People have a preference for one of three primary senses in their communication: Sight, sound, or feeling. These innate biases make them more respond more favorably to visual, auditory, or kinesthetic language.
Speaking your prospect’s preferred language facilitates rapport building, making you easier to trust. Therefore, word choice is critical in sales. You’ve heard prospects use phrases such as “It looks good to me”(visual) or “It sounds good to me” (auditory) or “It feels good to me”(kinesthetic). These phrases, and others like them, provide useful information on the buyer’s thinking process and give you insights on how to communicate more precisely and persuasively. This is especially valuable in inside sales where non-verbal feedback is absent.

Once you determine which primary sense (visual, auditory, or kinesthetic) the prospect is most comfortable with, you can focus on word choice to make a better verbal connection.

Here’s a…

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