As eventprofs, a “build it and they will come” attitude towards events just won’t cut it. Even if you are the best event planner in the world, if people don’t know about your event, they won’t attend. Like any marketing plan, your event advertising needs to start with a strategy. With the ever-competitive event market, it is important to stand out and while this may come at a price, it makes the effort worthwhile.
The right event advertising program attracts the demographic and attendees you want to your event, adds marketing reach for your sponsors and elevates the event brand for the client. Here are some of the best opportunities you have for creating an event advertising strategy that adds value and inspires action.
Each event is different with unique objectives and target market. Some ideas will work better than others…
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