4 Tips for Writing Better Job Posts (Plus Before and After Examples)


 by Samantha McLaren

You have about 14 seconds to grab a candidate’s attention with your job posts. But the uncomfortable truth is, many job posts are not worth a second glance.

“People are straight-up guessing,” says Katrina Kibben, CEO and founder of Three Ears Media. “We have never been taught how to write job postings. Honestly, most of us have never been handed a decent example.”

Katrina’s company is dedicated to helping recruiters write better job posts. After spending years helping Fortune 100 firms shape their brand content, she decided that every company deserves the tools to tell their story in a way that connects with candidates in a more human way.

“There are few things we can control when it comes to hiring,” Katrina says. “But the one thing we can control is how we ask.”

Katrina offers a free job post writing workshop once a month for hiring departments of one or two people…

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