You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy

NCMA

You Know Influencers 5 Tips to Unlock Powerful Employee Advocacy

Will Peterson

Don’t look now, but you’re surrounded by influencers. You may not realize it, and they may not realize it themselves, but you and everyone you work with carry an immense amount of potential influence. Read on to discover how to uncover a powerful hidden force that can add significant value to everything from your company’s social media presence all the way down to its bottom line.
Are you in a book club? Do you share recipes with friends? Are you an avid reader and contributor of motorcycle racing forums? Anytime you’re discussing your interests with someone else, be it online or in person, you are exerting your influence on that discussion. The same goes for your employees, team members, and coworkers.

Without going too much into the weeds about how to exactly define an influencer, we can safely say that your co-workers, team members, and employees each have…

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