Instead of trying to succeed by marketing to everyone, define your target audience.
One of the biggest mistakes you can make when starting your own business is trying to appeal to everyone. Instead of trying to succeed by marketing to everyone, define your target audience. Knowing your target audience’s motivations is essential to tailoring your product, service, and marketing efforts to meet their needs, and is one of the fastest ways to success — in fact, it’s very difficult to succeed without that knowledge.
Though it may seem difficult to try to market to your target audience, it’s easier than ever once you know what you must do. Below, I’ve put together five truly simple steps that will allow you to target the right audience and be more successful than you ever imagined.
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