Modern sales teams need competent professionals with a variety of talents, skills, and abilities. But in a hyper changing landscape, which are the most crucial sales skills and traits that reps must possess (or develop) in order to exceed targets and deliver consistent sales success? We’ve done our research and compiled the top 30 sales skills you need to master if you want to achieve complete sales enlightenment.

What Actually Makes a Great Sales Rep?

Countless books, articles, and studies have attempted to identify the characteristics of a high-performing salesperson, but a consensus has yet to be achieved.

Many agree on a few indispensable skills but otherwise, recommend disparate skill sets and desirable qualities.

While we have some generalized notion of “selling,” contemporary sales organizations have grown in complexity and have evolved into a roster of functions — such as business development, closing, account management, and…