In theory, learning how to close a sale is actually pretty simple: show up prepared, give your pitch, answer your prospect’s objections, ask for the sale, and if needed, follow up until you get a definitive answer.

In practice, however, selling is a bit more complicated than that—a hard fact I’ve come to learn through countless hours of closing (and attempting to close sales) throughout my career. It’s not so easy to avoid sales closing sins—especially if you’re new to the game.

While there is an underlying formula behind the process of closing a sale, it’s as much an art form as it is a scientific process. Because the two are inextricably intertwined together, we’re going to examine both the art and science of closing sales.

In this article, we’ll cover the following topics:

• The science behind how to close a sale
• 12 sales closing techniques to win…