Businesses and consumers have a very different relationship than they did a few decades ago. Back then, what mattered most to customers were low prices and high quality. Advertisements were more product-oriented, focusing on the tangible benefits of the product and how high quality correlated with a better brand.

Nowadays, many advertisements are becoming consumer-oriented, focusing on the positive experiences that will result from a customer’s use of the product. This is due to the increasing emphasis on customer experience.

While customers still care about price and quality of products, a new factor in choosing between competing brands is the additional value of customer service. Customers would rather invest more in a brand that focuses on their needs and constantly provides value beyond the initial purchase.

There are many ways to make your brand more customer-focused. Consider the following statistics on customer service to help you brainstorm new strategies…