15 Science-Backed Tips for Making Better Sales Calls

NCMA

15 Science-Backed Tips for Making Better Sales Calls

Just like sports, the use of science to develop elite performers also applies in sales. In both fields, trainers adopt two key scientific elements — metrics and method — to drive practitioners into breaking records and setting new milestones in their game.

In sports, much of the science focuses on the athlete: genetics, biomechanics (movement techniques, training regimen), nutrition, and psychology (for mental toughness, behavioral modifications, and positive visualizations). On the other hand, the use of science in sales focuses on two areas: the seller and the buyer.

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