Just like sports, the use of science to develop elite performers also applies in sales. In both fields, trainers adopt two key scientific elements — metrics and method — to drive practitioners into breaking records and setting new milestones in their game.

In sports, much of the science focuses on the athlete: genetics, biomechanics (movement techniques, training regimen), nutrition, and psychology (for mental toughness, behavioral modifications, and positive visualizations). On the other hand, the use of science in sales focuses on two areas: the seller and the buyer.