A sales call script can be your best friend or your worst enemy.

Used well, it’s your guiding light to navigate a conversation.

But abuse it and you become a telemarketing robot that sweats when forced to go off-script.

Look at it this way — a cold call script is a shoulder to lean on, not a crutch to carry you. Personalize it to the person, role, and account you’re prospecting to, and tweak it according to what works.

The Science Behind Sales Call Script Success

First thing’s first: Write an outline of what you want to say.

It’s the best way to make sure you hit the right points during your call. (Keep reading for sales call script templates examples to copy/paste) Remember, your goal isn’t to pitch someone on the spot; it’s to get them to commit to a meeting.

Next: Choose the right time.

If you’re not sure where to…