As a marketer, you know all too well the pain of building a presentation. Sure, you develop your own presentations, but you’re likely also the default creator of presentations for conferences, webinars, employee meetings, board meeting… Even sales decks.
It can be easy to slip into the routine of cutting and pasting the relevant content into a PowerPoint, adding some stock images, and calling it good. But doing that will kill your presentations. Instead, with a few simple design tips, you can create more convincing and engaging presentations and to avoid the dreaded “Death by PowerPoint.”
1. Hook them in the first slide
Think of your presentation as a story. If readers are not hooked from the first page of the book, chances are they won’t keep reading. It’s the same with your presentation’s first slide. If you manage to get your audience’s attention right from the start…
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