How to Promote Small Business Saturday in Your Local Market

PaperChain Blog

How to Promote Small Business Saturday in Your Local Market

promoting small business saturdayPromotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event

Since the launch in 2010, Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets… and each year the opportunities get bigger and bigger as Small Business Saturday popularity grows!

Founded by American Express Open, Small Business Saturday is designated as the Saturday after Thanksgiving in the U.S., sandwiched between Black Friday and Cyber Monday.

While Black Friday is typically a day that “big box” retail stores thrive and Cyber Monday is one of the most successful days for online retailers, Small Business Saturday is intended to drum up business for local merchants owned and operated by businesses within communities. With so many small local merchants struggling to compete against bigger businesses, the Small Business Saturday event hopes to put an…

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