The Definitive Guide to Developing a Sales Playbook


As a sales enablement leader, you are used to dealing with budget constraints while at the same time trying to stay in good favor with your sales and marketing teams. You constantly worry about being able to train your sales reps properly. A Sales Playbook is a low-cost, high-return investment that you can make in your sales team. Read on to find out if a Sales Playbook is right for you.

The job of a sales enablement leader continues to get more and more difficult. You are constantly expected to do more with less and have the added job of making Sales and Marketing play nice with each other.

You’re probably asking yourself, “What will they ask me to do next?” Well, I have good news for you, instead of waiting for Sales and Marketing to give you their next idea, propose one of your own.

What if…

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