As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016.
In order to produce content, we did what most amateur publishers do: We followed trends and tried to replicate the success of others. We tapped into tools like Google Trends, Twitter Trends, NewsWhip, and others. Although we found some initial success with that strategy, in time, we found ourselves hitting a wall.
It’s hard to keep growing without unique content. To take things to the next level, we knew we would have to be original, but we also had to hedge our bets. After all, content production is not cheap, and originality doesn’t always work. And yet, we knew that unique content was what separated premium publishers from amateurs. We started thinking about what readers really wanted…
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