Consumer and audience targeting

PaperChain Blog

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Consumer and audience targeting

We offer insight into what makes consumers tick, and a deep strategic understanding of the buzz around brands, programs, products, and people.  This enables advertisers, agencies and media owners to decide how to identify, target and reach key consumer audiences. We do this with the most comprehensive insights into online and offline behavior and attitudes, media consumption, product, and brand use.

We also have highly-specialized expertise in understanding both sport and healthcare markets and next-generation technology to enable audience engagement through their companion screen.

Audience Profiling

We enable media owners and publishers to promote the value of their online and offline media inventory using TGI data.

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Consumer Behaviour

TGI data gives access to a complete, all-round understanding of consumer habits and behaviors. We leverage big data and data science to help our clients reach, win and retain consumers locally and internationally.

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