Promotions & Incentives
Integrating Mail with Technology & New Print Techniques
Make the most of how your customers interact and engage with mail. USPS® offers mailing promotions and incentives to help you promote best practices for integrating mail with new technology and print techniques.
To take advantage of USPS mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.
The steps are slightly different for Mail Service Providers (MSP), so select the Enrollment User Guide that applies to you and complete the steps provided.
2020 Promotions & Incentives
Building on the success of past promotions, USPS has developed the 2020 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in the mail. Each promotion period ranges from 3 to 6 months.
2020 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.
2020 Emerging & Advanced Technology Promotion
To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality, and Mixed Reality, Near Field Communication (NFC), Video in Print (VIP) featuring Shoppable Video, Integration with Voice Assistants, and Digital to Direct Mail technology application in their mail campaigns.
2020 Earned Value Promotion
To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail® (BRM), Courtesy Reply Mail™ (CRM) and Share Mail® pieces.
Earned Value Credits
$0.02 credit for each BRM, CRM, and/or Share Mail piece counted regardless of their CRID.
Participants from the 2019 Earned Value Promotion will earn $0.02 credit for each BRM, CRM, and/or Share Mail piece counted based on meeting or exceeding a 93% threshold counted for the same CRID from April 1st through June 30th, 2020.
Participants from the 2019 Earned Value Promotion will earn $0.04 credit for each BRM, CRM, and/or Share Mail piece counted based on exceeding a 100% threshold counted for the same CRID from April 1st through June 30th, 2020.
Participants from the 2019 Earned Value Promotion will earn $0.00 credit for each BRM, CRM, and/or Share Mail piece counted when mailers DO NOT meet or exceed a 93% threshold counted for the same CRID from April 1st through June 30th, 2020.
2020 Personalized Color Transpromo Promotion
The Personalized Color Transpromo Promotion incorporates marketing messages that use color, dynamic variable print, and personalization. By using color messaging in bills and statements, business mailers can enhance the value of First-Class Mail and foster a better connection and response from customers.
2020 Mobile Shopping Promotion
The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.
2020 Informed Delivery Promotion
The Informed Delivery® Promotion (ID Promotion) offers a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.
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