It sounds bizarre to learn that a salesperson may have a fear of talking on the phone. They talk all the time! While it seems as absurd as a surgeon fainting at the sight of blood, many sales professionals break into a cold sweat at the prospect of a cold call. But, just like most medical students adapt in their first year of studies, salespeople can overcome their fear too.

When cold calling, there is always the risk of rejection, which is precisely why sales call anxiety is a reality. It’s as true for the rep who made their first call 20 years ago as it is for the one who made their first call an hour ago! The first step to conquering your phone fears is to know your enemy—and it’s not the phone.

Phone Fear – Understanding The Root Cause

Fear is a funny thing…