Do you know your current email bounce rate? If you’re frequently sending email campaigns, this is an important metric to stay on top of. You should manage email bounce backs responsibly after every sent campaign.

Unfortunately, high bounce rates hurt your email deliverability.

Fortunately, an email bounce means you get an error message back, which allows you to uncover the problem.

But not all bounces are created equal – it’s important to know the different kinds of bounces, what factors cause each, and how to act on them accordingly. Keep a good email reputation and improve deliverability by reviewing these email bounce back best practices.

First, what is a bounced email?

A bounced email is when you receive an error email indicating that your message failed to deliver to your intended recipient. Your email is either rejected by the recipient’s email server or possibly your own mail server…