Managing a sales team is no easy task. You have the potential to either make or break your sales reps.

And there’s tons of conflicting information out there.

Effective sales managers recruit top sales leaders, provide them with the tools they need to bring in sales and watch the numbers grow.

But it isn’t always as simple as that.

Sales managers can either inspire their teams and help them reach their goals or crush their morale, which leads to a decrease in your company’s profitability.

It can be hard to know what your sales team truly needs from you to hit their goals, make profits, and drive sales.

That’s why we’ve compiled these strategies to help you run a killer sales team in 2018.

Running a Sales Team: It’s a Big Challenge

Running a sales team is hard work.

It’s not always easy to find a balance between encouraging quality…