Are you an appointment setter who makes cold calls? Then, you’re aware of the essential role sales engagement plays in the overall sales call process. The quality of your outreach is dependent upon your abilities and the tools you have to work with — And today’s buyer is definitely harder to reach.

According to The Sales Development Technology Report, it now takes an average of 18 dials to connect with a buyer. Yes, you read that right. It now takes double the amount of tries to connect with a buyer than it used to.

So, when you do finally get connected with the buyer, you need to be on your game. Here are some tips for better appointment setting when it comes to prospect calls.

1. Think Time Zone

Time is of the essence for every person working in appointment setting and inside sales. It’s also important…