2020 EMERGING AND ADVANCED TECHNOLOGY PROMOTION

Members that use the United States Postal Service to deliver their paper by the Marketing Mail method can qualify for a 2% immediate discount by participating in the 2020 EMERGING AND ADVANCED TECHNOLOGY PROMOTION from March 1st through the end of August.

You can download the specifics of this USPS promotion at; https://postalpro.usps.com/promotions/2020_emerging_advanced_tech

The first step for an interested publisher is to register at the USPS Gateway for participation in the promotion. https://gateway.usps.com/eAdmin/view/signin

Next, they must either create an Enhanced Augmented Reality Ad, or they may use the Attached ad from PaperChain, compliments of AFCP.

While this Buy Local Ad has been approved by the USPS for 2020 the postal service has made the following requirement; USPS must see all mail pieces that are applying for the promotional discount as pre-approval of the mailpiece by our office is a requirement for participation in the mail promotion. Please send us an excel spreadsheet that identifies all the dates in which your ad will run along with confirmation in writing that you will be running the same creative image, message, and interactive experience we just approved during the entire schedule. Please also include a PDF of the mailpiece we approved. Once we have that, we can provide you with approval for the promotional period. Thank you. The Program Office/68 EmergingTechPromo@usps.gov

The “Buy Local” ad takes advantage of the Zappar App and augmentation software. The app is a free program to view the ads. There are other software providers, and PaperChain does not endorse one over another.

While creating your own ad will take a little work and research, using the “Buy Local” Ad is an easy way to begin save 2% on your Marketing Mail beginning on March 1st while you investigate further involvement.

In addition to this USPS Promotion, we will also be providing information on the 2020 Mobile Shopping Promotion that begins August 1st and runs through the end of the year.

Each of these promotions has the potential of saving thousands of dollars depending on how many papers you mail each week.

We strongly encourage you to take advantage of these Postal Incentives to both save money and develop a new revenue stream through the introduction of technology.

If you need further information, please contact me, and we’ll do our best to help guide you.

Good luck.

Dan Alexander

PaperChain Chair