5 Appointment-Setting Tips

NCMA

5 Appointment-Setting Tips
Written by Bob Croston

Breaking into new accounts and setting meetings is one of the most difficult tasks sellers face. But if you want to be successful in sales, you need to be able to build your own pipeline and drum up your own business. You need to be able to prospect for new business with great success.

To increase your odds of landing initial meetings, follow these five appointment-setting tips:

  1. Reach out during “off hours”: Business leaders don’t punch in at nine and out at five. The gatekeepers, however, are a different story. If you’re trying to get through to an insulated executive, try calling early in the morning (before 8 am), late in the evening (after 6 pm), or during lunch.
    One of my colleagues has had great success reconnecting with prospects when he sends emails first thing in the morning (4 am)! This strategy not only ensures he gets…

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