Become a Future-Proof Sales Representative

NCMA

Become a Future-Proof Sales Representative

An article in the New York Times states, “there are, nevertheless, many instances where proper advertising is producing better results than the old method of personal solicitation – larger volume at lesser cost.” Is that an argument that sounds familiar? Throughout recent years, people have been sounding the alarm proclaiming that the position of sales representative is doomed. Of course, it’s not a new idea. As a matter of fact, the article I just quoted was written in 1916!

In the 1916 New York Times article, Arthur J. Steinfeld claimed that the railroads changed everything. People no longer required a traveling salesman to come to them – the customer could travel to the retailer, and it was advertising – not sales reps – who drew the customers to stores. Fast forward to 1962, and you’ve got “The Vanishing Salesman,” by E.B. Weiss – a book full…

View original post 1,025 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s