Why It’s Time to Put the “Leader” Back in Thought Leadership


Unique, leadership, new idea concept - One light bulb lamp glowi Unique, leadership, new idea concept – One light bulb lamp glowing different and standing out from other light bulbs lamps. 3d rendering


Back in 2013, Forbes included “thought leadership” in its compilation of the most annoying business slang. The author basically said thought leadership was nothing but a snobbish word for “expertise.”

I can’t argue about thought leadership being an overused term. But equating thought leadership with expertise is a gross oversimplification.

The fact is, thought leadership can still be a powerful marketing tool, especially when it comes from the top. The CEO. The president. The executive director. The managing partner. A senior vice president.

More on that in a minute.

What Is Thought Leadership?

Everyone has their own definition, but here’s mine:

Thought leadership is the sharing of insights, information, and/or innovative ideas that reflect the knowledge, perspective, and unique voice of an authority figure in a particular…

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