Why It’s Time to Put the “Leader” Back in Thought Leadership

NCMA

Unique, leadership, new idea concept - One light bulb lamp glowi Unique, leadership, new idea concept – One light bulb lamp glowing different and standing out from other light bulbs lamps. 3d rendering

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Back in 2013, Forbes included “thought leadership” in its compilation of the most annoying business slang. The author basically said thought leadership was nothing but a snobbish word for “expertise.”

I can’t argue about thought leadership being an overused term. But equating thought leadership with expertise is a gross oversimplification.

The fact is, thought leadership can still be a powerful marketing tool, especially when it comes from the top. The CEO. The president. The executive director. The managing partner. A senior vice president.

More on that in a minute.

What Is Thought Leadership?

Everyone has their own definition, but here’s mine:

Thought leadership is the sharing of insights, information, and/or innovative ideas that reflect the knowledge, perspective, and unique voice of an authority figure in a particular…

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