Back in 2013, Forbes included “thought leadership” in its compilation of the most annoying business slang. The author basically said thought leadership was nothing but a snobbish word for “expertise.”
I can’t argue about thought leadership being an overused term. But equating thought leadership with expertise is a gross oversimplification.
The fact is, thought leadership can still be a powerful marketing tool, especially when it comes from the top. The CEO. The president. The executive director. The managing partner. A senior vice president.
More on that in a minute.
What Is Thought Leadership?
Everyone has their own definition, but here’s mine:
Thought leadership is the sharing of insights, information, and/or innovative ideas that reflect the knowledge, perspective, and unique voice of an authority figure in a particular…
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