COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis

NCMA

COVID-19 checklist for businesses How to manage your online presence and keep customers updated in a time of crisis

Use your local business profiles, website, and Schema markup to provide the latest information to those searching for your business.

The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re searching online.

Local business listings

For local businesses, often it’s a directory listing, not your website if you have one, that’s the first thing your customers will see in Search. Be sure to update your Google My Business listings to highlight how your business operations have changed during this time.

“Businesses need to work on modifying their store hours on their key profiles (like GMB [Google My Business] and…

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