Performance reviews are meant to be unique and tailored for each individual. That is how they can be most effective. Generic (& meaningless) rhetoric does not lead to any performance improvements.

Having said that, the competencies for which the individuals are measured tend to be similar to an extent. Mind you though, the similarities are only ‘up to an extent’. Each position requires its unique set of skills that can never be generalized. Additionally, company & team values could also be included in the list of competencies by some organizations.

From a manager’s point of view, it can be difficult to not repeat phrases to more than one individual about the same competency. This may result in team members getting the impression that all performance reviews are generic and the same things are said to pretty much everyone. Thus, despite carrying out performance reviews in a very careful…