Keeping the Lights on Through the Crisis – What Do We Do Now?


As we look at the faces on our computer screens, we realize that we have seen those looks before. During the events of 9/11, the 2008 financial crisis, and now the CoVid-19 Pandemic, executive leaders are all asking the same question, “What do I do now?” Here are actions you can start taking now to help you persist through these trying times.

An executive team sits in front of their computers watching the concerned and, in some cases, confused faces of one another.  They have completed the gut-wrenching discussion about who stays and who goes, either permanently or temporarily, to provide some level of liquidity to weather the storm.

However, now they stare silently into their webcams, knowing that the cuts might not be enough to keep the lights on if they are unable to continue operations to the point that provides sufficient topline revenue.  All with the…

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