Sales must go on. I get it. But in the face of COVID-19, everything has changed.

So how do you approach sales during a global crisis?

That’s what I’m going to talk about in this article.

Keep reading to learn the mindset shift that MUST happen for you to sell in this environment, plus six tips for talking to people in the bleakest of times.

Getting Your Mindset Right

Just stop. Stop for a moment and recognize that the person you’re about to call, email, or LinkedIn message just got their MF cage rattled in a major way.

Don’t let the professional sounding voice on the other end of the line fool you. Just like you, they are shaken. In varying degrees and for different reasons, we are all cautiously feeling our way through this unprecedented time.

This is a time for empathy, not…