Top 10 Must-Try PPC Tactics for 2020

NCMA

Top 10 Must-Try PPC Tactics for 2020

3 Ways to Integrate PPC & SEO: Expert Tips & Cases

Dive into top expert tips and case studies to enrich your keyword lists, strengthen your local presence, and drive more traffic.

If your program isn’t in an advanced state already, here are ten tactics you must try this year (in no particular order).

1. Layered Audience: Demographics & Affinity

It’s no secret that a campaign will perform best when you clearly define who it’s meant for.

By using the combined power of Google Ads and Analytics, you’re able to give your campaigns a better chance of success by targeting those most likely to take the desired action. I look at demographics and affinity as a more of a passive “who they are” classification.

The screenshot below shows current site visitors who fall into the affinity category of “Pet Lovers”. Those specific customers convert 46% better than…

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