If your program isn’t in an advanced state already, here are ten tactics you must try this year (in no particular order).

1. Layered Audience: Demographics & Affinity

It’s no secret that a campaign will perform best when you clearly define who it’s meant for.

By using the combined power of Google Ads and Analytics, you’re able to give your campaigns a better chance of success by targeting those most likely to take the desired action. I look at demographics and affinity as a more of a passive “who they are” classification.

The screenshot below shows current site visitors who fall into the affinity category of “Pet Lovers”. Those specific customers convert 46% better than…