How to Plan the Ultimate Sales Kickoff: 5 Things You Need


I’ve been attending enterprise sales kickoffs (SKOs) for 20 years. Along the way, I’ve learned these meetings can be an incredible tool – or they can fall incredibly flat in engaging and inspiring sales reps.

Sales leaders, you know what I’m talking about: those kickoffs that feel like a wall of meetings with limited interaction, inspiration, or lasting value.

Fortunately, the best sales kickoffs tend to have five things in common. These SKOs are impactful long after-sales reps fly home. In this post, learn how we define a modern sales kickoff, followed by the top five features every sales leader should include in their team’s best kickoff ever. Looking for an even deeper dive?

What does SKO stand for, and what is a sales kickoff?

First, let’s get on the same page with a definition. SKO stands for sales kickoff. A sales kickoff is a meeting for…

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