Before you put a full stop to your marketing plans in response to the Covid-19 pandemic, think long term. For the foreseeable future, you will need to connect with your customers entirely online. By maintaining your presence on a consistent basis with thoughtful, helpful and appropriate messaging throughout the crisis, you can avoid joining the rush of people trying to regain lost revenue, page rank, and sales traction down the road.

Does your business provide an essential service or service companies that are essential services? This likely means you have a lot to communicate and not a lot of time to spend doing it. Take a measured approach, keep the lights on and the information flowing, and give updates as things change over time.

Taking a Covid-19 Communication-first approach

1. Google My Business

One of the most useful tools to communicate how you are continuing to serve…