Client’s concerns about investing in a new website in the midst of the COVID-19 pandemic

I recently got an email from one of our SiteSwan Resellers who wanted to know the best way to address her client’s concerns about investing in a new website in the midst of the COVID-19 pandemic. While her client knew they needed a new website, they were hesitant to move forward with everything going on in the country. She wanted to know how to respond?

Here was my response… (and it worked)

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Marketing is always important to a business, but it’s even more important in uncertain times. Looking back at our country’s history, including the 2008 recession, the businesses that continued to invest in marketing, even in these troubled times, we’re the ones that not only survived but thrived!

The businesses that stopped investing in marketing cut off the lifeblood to their business – they became invisible, leads stopped coming in, sales tanked, and they lost customers. Most…