When you think of a natural salesperson, you probably imagine a smooth talker quick to answer your questions before you even have them. And within a few minutes, you’re completely sold on a product you’ll never use.

But the very best salespeople aren’t always the slickest talkers — they’re actually the most effective listeners. Instead of ignoring the client and trying to stay one step ahead, an effective salesperson carefully listens to the client’s needs to really identify with them.

But like any skill, even naturally adept salespeople need to hone their skills through consistent sales training. Here are a few tips for educating and developing your sales force:

1. Use E-Learning to Educate 

If your sales team doesn’t know your product front to back, even the best listeners will fall short in closing a sale. Salespeople need to understand product details to boost their confidence when…