Loneliness in Sales: Getting from One-to-Many to One-to-One


Flickr photo by Barbara Piancastelli http://www.flickr.com/photos/babichasingrainbows/6863953151/

Salespeople have a unique career benefit: they have a virtually limitless number of people with whom they can have a conversation.  Of course, some prospects are less receptive than others, and even less prospects are a good fit for a particular product or service.  But every salesperson has more people in his or her addressable market than can be addressed in a lifetime.  So, with so many people to talk to, why does sales feel so lonely sometimes?  And how can we turn those lonely moments into substantial conversations?


It’s easy to feel overwhelmed when confronted with a sea of faces and names.   It’s even easier to feel overwhelmed when you consider the burden of drumming up these faces or names, like your personal efforts networking and prospecting, and your company’s marketing costs.  A salesperson’s ability to overcome this burden, mentally and practically, is what…

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