You’ve spent hours prospecting: researching, making warm calls, reaching out via email and on social media. If you have prospects who are dragging their feet or slowing a deal down, you might be working with a tire kicker.
What is a tire kicker?
An individual who appears interested in making a purchase, but never makes a buying decision. Tire kickers frequently engage with sales teams by asking questions and raising objections, prolonging the sales process without ever committing to a deal.
Tire kickers are the people who beat around the bush, haggle you for prices, and generally waste your time. Sound familiar? These are the types of prospects you should remove from your pipeline ASAP so you can focus your time and energy on better opportunities.
Quality over quantity.
Working every deal might sound like the best way to close more deals, but your time is best spent on quality leads…
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