Sales battlecards are one of the most common and most important sales enablement assets.

They provide an overview of a specific competitor’s company, products, and services, and provide guidelines on how to win deals against that competitor.

They’re also the ammo you give your sales reps to go into battle against your competitors. The better the cards the better your chances of beating your competitors to the deal.

So, it’s important to get them right.

In this article I’m going to walk you through why battlecards are so important, best practices for building them, and what you need to include in your battlecards to help your reps close deals.

Why Sales Needs Battlecards

There are two core reasons every sales rep needs battlecards. They help you:

• Understand the competitive landscape and how your company positions itself against other players in the market
• Understand HOW to tactically sell…