5 Different Kinds of Sales Approaches Every Sales Rep Should Know

by Claire McConnachie

No two salespeople are alike. Over the years, salespeople refine their techniques and methods until they find something that works best for them. And there is no one best sales approach. Your background and personality, as well as your clients and offerings, will help determine the different kinds of sales approaches you should be using in any given selling situation.

If you’re still learning what works best for you or you want to try new methods to keep you out of a rut, then check out these five different kinds of sales approaches.

1. Solutions Selling

Buyers often have challenges when it comes to choosing the right product or service, whether it’s finding the perfect washing machine that meets their specific needs or finding a unique gift for a special someone. Solution selling is used when a buyer has a defined problem that you can solve. It…