Open-ended questions are essential for sales success. They allow reps to get inside the head of prospects and better understand their pain points.

The right open-ended questions help ensure that reps are building rapport, uncovering pain points, establishing need, and clearly articulating the value of their offering.

Below are 33 open-ended sales questions that will help you resonate with any potential buyer.

We’ll cover the difference between open and closed sales questions, talk about how to use them in your business, share examples, and highlight critical mistakes to avoid.

What Are Open-Ended Sales Questions?

Open-ended sales questions (part of the consultative sales approach) are also called sales discovery questions because they are designed to get to know the prospect better. Core DNA says these questions begin a conversation with the prospect and are used both during the initial stages with a…