As a sales manager, your job is to drive growth. The best way to do that is to develop the right behaviors in your sales reps. In other words, you can’t just be a sales manager. You have to be a sales LEADER.

How do you do that?

There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team.

Here are five key areas to challenge your team in order to grow both them and your company.

• Sales Performance
• Self-Improvement
• Creativity
• Critical Thinking
• Professionalism

1. Sales Performance

One of the most obvious areas for you to challenge your team is their sales performance. Start with their monthly or quarterly performance.

Start asking questions to determine where your team might need to be pushed.

Are they hitting their quota?

Have you seen growth in their conversion metrics?