Integrate your direct mail pieces with mobile technologies that facilitate a
the convenient online shopping experience for consumers during the holiday
season.

Many new mobile barcode formats can be leveraged to qualify for this
promotion, including the use of Payment QRs, to facilitate a seamless shopping/
purchase experience.

Regular and nonprofit Marketing Mail letters and flats that
meet the promotion requirements will be eligible for an upfront 2% postage
discount during the promotion period.

Click this link below for requirements

https://postalpro.usps.com/2020_Mobile_Shopping_requirements