Everyone seems to be an expert these days on getting referrals. It seems that every blog on the block right now has an article on how to ask for referrals or build a referral program.

Too bad most of them lack any actual luster.

A solid referral program is not built on a foundation of getting. It’s the reward you naturally receive for giving everything you’ve got to the business relationship you are developing with your prospect or client.

It is about interrupting the normal and traditional patterns of your buyer and creating a new experience that has a bigger picture focus.

Below, I’ll share some advanced strategies for building a referral program… how to ask for referrals… who to ask… and more. And it all starts with something I call the Referral Machine.

What Is a Referral Machine

A referral program usually refers to a system…