Show me a publisher who is not reliant on email, and I’ll show you a publisher who probably doesn’t do much advertising volume, because anybody operating at scale uses email for everything from marketing, to audience development, to production reminders, to getting invoices out. As important as it is to every publisher, you’d think we’d all be good at it. We’re not.

As an email service provider, we are the first person called when clients think their invoices, production notices or marketing emails don’t get through to their clients. But, like most email providers, the problem is rarely with the deliverer of the email. There is an email ecosystem that all email senders live in, and it’s important to understand how to manage that ecosystem. Doing so will ensure vital functions in your business can be executed.

In this blog, I am going to take on…