They need to be pragmatic and creative to handle the crisis and develop new marketing strategies that are consistent with the current times while being sensitive to how the crisis is impacting their audience.

Let’s explore some common fears you may have and determine seven ways to manage marketing strategy development in spite of those concerns.

5 Marketing Fears You May Have During a Global Crisis

It is normal to experience some fear during a crisis as a marketer or other business professional. Here are five common marketing fears you may have when a crisis presents itself:

Addressing Consumer Fears

There are a number of consumer…