by Tess Bemporat
Retailers and restaurateurs around the world are feeling the effects of COVID-19 and being forced to adapt. In times of crisis, when anxiety is at an all-time high, customer service and clear communication are essential.
Independent businesses don’t have the luxury of a crisis communications team, which is why we created a crisis communications boilerplate for you to use during this unprecedented time.
There are seven elements to effective customer communications during a crisis:
- Stay true to your mission
- Use the right tone
- Be clear
- Be transparent
- Provide timely updates
- Audit your marketing messaging and promotions
- Offer support to your internal teams
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1. Stay true to your mission
Your company mission is a statement that defines your business’s guiding principles. In times of crisis, your…
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